#GathreGood with Ashley Beyer from Tinge Floral

Hey Ashley, we’ve been long time admirers of your work. But would you mind sharing with us a bit about yourself, maybe even some things people might not know about you?

Sure! My name is Ashley Beyer and my business is Tinge Floral. I specialize in larger scale, destination weddings and events. I’ve been in business almost 10 years, and live in the Salt Lake area. I have one 3.5 year old daughter and one on the way.


How did Tinge Floral come to be and did you always dream of being a florist?

I don’t recollect dreaming about it, but my mom says that I always talked about having my own flower shop as a child. However I more or less fell into it as an adult! I worked in a flower shop in high school, but then moved on to college and was getting my degree in PR. I would help a friend occasionally with flowers for weddings she was doing and in the process really fell in love with it. At the time I was working in a cubicle and feeling very trapped and uninspired so I decided to start my business and gave myself a year to get it going. Thankfully that worked out, and I quit my job a year later and pursued Tinge full time.





The name, ‘Tinge’ is brilliant. Mind explaining a bit about what that means to you?

I wish the process of selecting that name had a more romantic story! I really have always resonated with the expression of color and the way different colors and combinations can evoke different moods and felt strongly from the beginning that color would be a major defining factor in my work. I wanted to choose a name that felt simple, timeless, and reflective of the work I was producing, and am grateful 10 years later I still feel very connected to it.


If you could distill your brand down into three words, what would they be? 

Feminine, sophisticated, soft


What life lessons have you learned from working with flowers and plants?

The temporal quality to flowers is beautiful and with time I’ve come to really appreciate and love the life cycle of a flower or a plant. I think it adds to their romance and appeal. The gift of giving flowers and allowing someone else those moments of getting to appreciate each stage is a tradition I hope never fades.


We’re always wanting to bring my plants into our homes but haven’t got the greenest thumb, any tips to keep them alive?

I think this is a misconception! That florists are green thumbs, I’ve gotten better with time but most of the house plants in our home are kept alive because of my husbands diligence! Definitely making sure they are in the right spot and getting enough light it really important, and don’t over water!