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March 23, 2021

SS21 Campaign Intro

SS21 Campaign Intro

What is art? As much as we love a good philosophical question, we’re honestly interested in finding an answer. 


We’ve been thinking about this question a lot lately, especially as we’ve been preparing for our SS21 launch (!!). As we’ve reflected on art and how it’s made we’ve spent plenty of time thinking about the incredible artists and creatives that we work with. We love to see how our different creatives use our products; their art and their processes are mesmerizing.

 


But, we’ve also thought a lot about you, our customers! We’ve thought about our Gathre team, our friends, our babies and children, our partners, anyone who uses and loves our products in one (art) form or another. You might be thinking to yourself…”I’m no artist, I don’t use Gathre products for ‘art,’ I’m not ‘creative’ enough.” 


Oohh but we’d disagree.


We love getting tagged in your posts when you’ve placed a Gathre product perfectly in your home, or when you’re using a Gathre mat for the cutest tea party, or any of the lovely moments in your hectic life that you’ve so beautifully used a Gathre product in. Your ability to design your space (wherever that space may be), bouncing babies and tireless toddlers in tow, is nothing short of inspiring. 

 


Making space for the magical, even in the mundane, that’s one of our goals at Gathre. And not to get too Taylor Swift on you, but the more we do this the more we see how truly beautiful life is, even when it’s messy or frustrating or just plain boring. 


So before you look at your “creative” and “artsy” friends with curiosity and, ok let’s be honest, a little bit of envy, we want you to look at yourself and see all of your own creations. Do you love cooking? You’re a chef. Do you enjoy singing in your car? You’re a musician. Do you like working in your garden? You’re a florist. Do you throw the cutest parties for your littles? You’re a renowned party planner. Do you see where we’re going with this? ( You’re smart ;) )

 


As we’ve pondered on what art is we’ve come to this conclusion: it’s anything that moves you, anything that you find beautiful. It doesn’t have to be a painting or a sculpture; it can be a clean home at the end of a busy day, it can be putting together a cute but practical outfit, or arranging the decor on that awkward shelf that you’ve now made look really good. Art is anywhere and everywhere. It isn’t strictly made by artists, it’s made by you. As we’ve focused on art, beauty, and creation we’ve seen it just about everywhere we’ve looked. 


“To make living itself an art, that is the goal.” It feels like Henry Miller was looking right into our souls when he penned that. We’re setting the intention right here and right now to see our own lives as the spectacular artwork that they are. We are creative. We are inspired. We are artists. And we’d love for you to join us! As we launch our Spring/Summer 2021 line we hope you find ways to use our products that will make you feel good and make your space feel beautiful (even when you see your two year old wiping their little hands all over it.) 

 


Cheers, to creating something extraordinary out of the ordinary.

 

Featured Products

Biscotti@little girl playing with activity walker
Biscotti@product detail image
Biscotti@little boy walking with activity walker
Biscotti@little boy playing with activity walker
Camel@Camel Activity Walker
Camel@Kid playing with Camel Activity Walker
Camel@Kid pushing Camel Activity Walker
All@Kid pushing Activity Walker
Best Seller
Quick buy
Wooden Activity Walker
$ 140.00
Camel Biscotti
Wool • Ivory • Alabaster@Ivory arc playset lifestyle
Ivory • Millet • Camel@Camel Arc playset stacked up
Ivory • Millet • Camel@Kid playing on the Millet Arc
Ivory • Millet • Camel@Kid playing on the Millet Arc
Ivory • Millet • Camel@Kid playing on a Millet Arc Playset in a living room
Nightfall • Dune • Palm@nightfall arc playset
Nightfall • Dune • Palm@Kid playing with the Nightfall Arc Playset
Nightfall • Dune • Palm@Kid sitting on the Nightfall Arc Playset
Nightfall • Dune • Palm@Nightfall Arc Playset
Graph • Millet • Untanned@graph arc playset
Graph • Millet • Untanned@Kid playing on the Graph Arc Playset
Graph • Millet • Untanned@Kid playing on the Graph Arc Playset
Graph • Millet • Untanned@Kid playing on the Graph Arc Playset
Tulle • Ivory • Untanned@tulle arc playset
Tulle • Ivory • Untanned / Arc Playset@Arc Playset (Color) Kid playing on the Tulle Arc Playset
Tulle • Ivory • Untanned / Arc Playset@Arc Playset (Color) Kid playing on the Tulle Arc Playset
Tulle • Ivory • Untanned@Tulle Arc Playset
Wool • Ivory • Alabaster / Arc Playset@Arc Playset (Color)
Wool • Ivory • Alabaster@Kid playing on the Ivory Arc Playset
Wool • Ivory • Alabaster@Kid playing on the Ivory Arc Playset
Wool • Ivory • Alabaster@Ivory Arc Playset
Cafe Stripe • Russet • Ochre (on sale)@FW23 arc playset
Cafe Stripe • Russet • Ochre (on sale)@kid playing on the fw23 arc playset
Cafe Stripe • Russet • Ochre (on sale)@kid playing on the fw23 arc playset
Cafe Stripe • Russet • Ochre (on sale)@Boy sitting on FW23 Arc Playset
Mickey Mouse (on sale)@Kids playing on the Mickey Mouse Arc Playset
Mickey Mouse (on sale)@The Mickey Mouse Arc Playset
Mickey Mouse (on sale)@The Mickey Mouse Arc Playset
Mickey Mouse (on sale)@Kid playing on the Mickey Mouse Arc Playset
Mickey Mouse (on sale)@Kids playing on the Mickey Mouse Arc Playset in a home
Pomelo (on sale)@Kid playing on the Pomelo Arc Playset
Pomelo (on sale)@The Pomelo Arc Playset
Pomelo (on sale)@Kid playing on the Pomelo Arc Playset
Pomelo (on sale)@Kids playing near the Pomelo Arc Playset
Thyme • Ivory • Camel@Thyme Arc Playset
Thyme • Ivory • Camel@Kid playing on the Thyme Arc Playset
Thyme • Ivory • Camel@Kid playing on the Thyme Arc Playset
Thyme • Ivory • Camel@The Thyme Arc Playset
Gull • Stone Stripe • Raven (on sale)@Stone Stripe Arc Playset
Gull • Stone Stripe • Raven (on sale)@kid playing on Stone Stripe Arc Playset
Gull • Stone Stripe • Raven (on sale)@Kid playing on Stone Stripe Arc Playset
Gull • Stone Stripe • Raven (on sale)@kid playing on Stone Stripe Arc Playset
Amalfi • Créme • Tassel (on sale)@Arc Playset
Amalfi • Créme • Tassel (on sale)@Little girl playing on Arc Playset
Amalfi • Créme • Tassel (on sale)@Little girl playing with Arc Playset
Peter Rabbit™ • Our Beatrix Blue • Millet@little boy playing on arc playset
Peter Rabbit™ • Our Beatrix Blue • Millet@children playing on arc playset
Peter Rabbit™ • Our Beatrix Blue • Millet@details of arc playset
Peter Rabbit™ • Our Beatrix Blue • Millet@image shot of arc playset
Peter Rabbit™ • Our Beatrix Blue • Millet@lifestyle image of little boy playing on arc playset
Ivory • Dusk • Wheat@product image
Ivory • Dusk • Wheat@little girl playing with arc playset
Ivory • Dusk • Wheat@kids playing on arc playset
Ivory • Dusk • Wheat / Arc Playset@Arc Playset (Color) product image
15% off Top Rated Best Seller
Quick buy
Arc Playset
From $ 340.00 $ 400.00
Ivory • Dusk • Wheat Thyme • Ivory • Camel Ivory • Millet • Camel Wool • Ivory • Alabaster Nightfall • Dune • Palm Tulle • Ivory • Untanned Peter Rabbit™ • Our Beatrix Blue • Millet Gull • Stone Stripe • Raven (on sale) + 5 more
Beech@Kid playing with the Arched Chalkboard + Wooden Numbers.
Beech@Chalkboard side of the Chalkboard leaning against a wall
Beech@Kid drawing on the whiteboard side of the Chalkboard
Beech@Detail of the whiteboard side of the Chalkboard
Beech@Kid drawing on the chalkboard side of the Chalkboard leaning against a wall
Beech@Kid drawing on the chalkboard side of the Chalkboard
Beech@Whiteboard side of the Chalkboard leaning against a wall
Beech@Kid drawing on the whiteboard side of the Chalkboard hanging on a wall
Beech@Chalkboard side of the Chalkboard leaning against a wall
Quick buy
Arched Chalkboard
$ 200.00
Beech
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