We are absolutely giddy as we get ready to launch our Spring/Summer collection this season. Our campaign theme revolves around a quote by Henry Miller:
"TO MAKE LIVING ITSELF AN ART, THAT IS THE GOAL."
We don’t know about you but after a year of paring down, our eyes are adjusting to see the fewer, better things before us. Collectively, our ability to create beauty in any condition has been challenged. Though we design products to elevate your home’s aesthetic, our greatest passion has always been encouraging families to live more wholeheartedly. A life so lived certainly is, in itself, a work of art.
We believe art doesn’t have to be limited to the form of a painting on a wall. It can (and should) take many forms - it's anything that sparks a feeling, enhances your space, or that you find beautiful.
Terra cotta, but more pink and brown and transitional and life-giving.
A warmed day spent picking fresh peaches for your annual neighborhood bbq party. #makelifeart
A twist on tan, almost a prairie brush blond, for every neutral dream.
Your go-to blouse you pull out to feel pulled together for your next WFH presentation. #makelifeart
Organic linen and lattice - mixing whites, creams, and movement. The open windows in the spring while you dress beds with freshly cleaned linens. #makelifeart
A blend of rosebud pink with softened lavender undertones. That first delicate peek of color on those budding petals you worked so hard to grow. #makelifeart
Channelling coastal hazy horizons and wet rocks in the cove. The color of that black and white print you framed of your grandma on her wedding day. #makelifeart
The dainty floral print you’d see in an English cottage on a sunny day. What you hope your bouquet of friendships looks like: varied, blossoming, and warm. #makelifeart
Sage meets azure in this hue inspired by the calm of a babbling brook. The color you’re chasing after on your long run for deeper inhales of sea or sky. #makelifeart
10% OFF THROUGH APRIL 3rD, WITH CODE MAKELIFEART
Through this collection, our hope is to notice the art of our daily living. From a home cooked meal, to walking with a neighbor. From a carefully drafted presentation, to a thoughtful text message. From smiling for strangers, to never giving up. This is art. While our products have become pieces of art themselves, we agree with Van Gogh that, “there is nothing more truly artistic than to love people.” May we be that ultimate form of art for our families and communities in this time of great need.
Cheers, to creating something extraordinary out of the ordinary.
#SS21 #MakeLifeArt #GathreLivingArt